Ever hear the definition of luck: being in the right place at the right time? Those of you with any entrepreneurial experience knows that this is not good enough if the story is to end successfully.
You can ask any number of people who have truly great ideas, inventions or causes why they struggles to get their operation off the ground. They just aren’t in the limelight; they are not being noticed by the people they need to reach.
You must be in the right place at the right time and be noticed!
That last is LRT’s purpose – to get impact makers the visibility that is essential, like sunlight for flowers.
We intend to be the “searchlight” and then a “spotlight” tasked with locating exceptionally worthy people and entities who we feel are destined to manifest impactful social good. To get our attention, these people must have arrived at solutions to problems by rethinking the problem, their career or even their purpose in life.
We have our own in-house example – an “Inoculation Passport” for COVID-19.
We almost missed this one ourselves, this KnishPass program.
Its developers, WishKnish founders, Lisa Gus and Eugene Teplitsky were one of the first people to volunteer as co-creators to fashion LRTs work. It was only until a brainstorming session in which the two casually mentioned their “passport” approach for tracking vaccine from the pharma manufacturer to the patient’s arm and all points in between.
Now, that is a novel idea: recasting yesterday’s paper and rubber stamps into a blockchain permanent record. Its applicability is practically unlimited in almost any business transaction that requires a point-to-point validation that only blockchain can provide.
Why weren’t more people aware of this...and of WishKnish?
A few have become aware, but it took a lot of effort that LRT will eliminate.
WishKnish CEO, Lisa, in addition to being the company CEO and software developer, is an avid marketeer on LinkedIn. Boasting 14,000 connections and considerable writing skills, her posts command hundreds of responses.
This work finally paid off in one LinkedIn member introducing WishKnish to a Fortune 50 company which, of course, had never heard of that company. With luck, the rest will be history.
It is safe to say, however, that not everyone has the positioning skills and marketing talent that Lisa has, much less the time and dogged energy.
We’ve decided to take on that job at LRT, to relieve our heroes of that burden.
Searchlight. Then spotlight. Then the audience. Then, “an overnight success.”