About Let's Rethink This

Impact Driven

When word got out that I had decided to “unretire” from my co-founder role at RIP Medical Debt to found Let’s Rethink This and had invited Dina Magnes to be a co-founder, interesting people showed up. “What’s the mission,” “What’s the goal,” and “How can I help?” Commissioned as “co-creators, they got down to business.

The LRT mission is both simple and complex: to search out (searchlight), feature (spotlight) and accelerate the awareness and growth of people and organizations who are meeting today’s challenges and coming up with solutions solutions destined to thought through seemingly intractable problems and are responding with solutions destined to produce serious/measurable positive social impact.

The LRT goal is to see these organizations get the attention and support they deserve, whether that be through funding, partnerships or recognition – the latter sometimes the most rewarding at early stages. Whatever their stage of development, our essential “ask” is that they intend to Go Big.

Going Big

Our referent example is the charity RIP Medical Debt, whose founders declared their goal to be the abolishment of $1 Billion in unpayable medical bills. Coming from two financially-stretched former bill collectors, a bit implausible. In retrospect, it should have been larger. Over $3 Billion in such debt affecting the lives of over 2,000,000 Americans has been forgiven to date.

In a similar show of lofty intention (bravado?) LRT’s founders and co-creators have declared that we will generate $1,000,000,000 (yes, $1B) in impactful public benefit. This will be achieved through a unique partnering model with entrepreneurs, NGO’s, philanthropic institutions and charities.

Are you someone who can help us reach the stars? Together, we can make that difference. We know from experience that it can be done. We know from experience that it cannot be done without you. 

The changes that we will seek must be ambitious and they must be impactful. The times demand nothing less. The times can afford nothing less. This website and the community created here will be dedicated to those ends.

"The world as we have created it is a process of our thinking.
It cannot be changed without changing our thinking."

― Albert Einstein

Meet the Team

Jerry Ashton


Dina Magnes


Ted Schulman


Joel Stevens


Phaedra Poliquin


Adel Elmessiry


Cary Harrison


Justin Markell


Laquelle Mari


Conway Bongo


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Let's Rethink This is licensed under a Creative Commons Attribution 4.0 License