Shelly Lefkoe is a co-founder and Vice President of Lefkoe Institute, a San Francisco Bay Area firm whose mission is “To significantly improve the quality of life on the planet by having people recreate their lives and live as the unlimited possibilities they are.”

Shelly’s visions is to have parents discover that self-esteem (the experience of being able and worthy) and a positive attitude toward life are the key to their children’s happiness and success. Shelly is the author of “Parenting the Lefkoe Way,” a seven-CD guide to effective parenting, and coauthor of The Chicken Soup for the Soul Guide to Effective Parenting. This book empowers parents—through their interactions with their children—to help those children form positive, rather than negative, beliefs about themselves, people and life.