Forensic photographer John Afrides wanted to find a name and brand for his company as it expanded into a one-stop shop for lawyers and legal teams. We honed in on the iconic gold handle on his suitcase that courtrooms have become accustomed to and indicate to them that they are about to witness a convincing and accurate photo or prop. This iconic handle was turned into an iconic logo and new company name. The text "By John Afrides" was added to the logo to help during the transition period so that his established name in the industry would carry through to his expanded business.