Award-Winning United Nations "artivist," Aaron Ableman needed grand creative assets to match his grand vision for his next book "WELCOME TO EARTH." A collection of letters from a young father to his daughter followed by a year’s worth of grounded practices and activities on alchemizing human-life conditions into art and healing. We began fittingly conceptualizing the brand identity around space. However, our client wanted to make this book collection stylishly unique and "cool" to appeal to both parents and children alike. Thus birthed the idea of merging abstract psychedelic art with a child-like twist. On the book cover you will notice a purple nebula backdrop with a baby nestled in the clouds while plush planets and stars dangle above; reminiscent of a baby mobile. Ultimately conveying the book's holistic message of being present beyond the enigma of time and space.