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  • “In It to Win it - Because Lives are at Stake!" The VA Mission Daybreak challenge to reduce veteran suicides. A prize pool of $20,000,000 is in play.

“In It to Win it - Because Lives are at Stake!" The VA Mission Daybreak challenge to reduce veteran suicides. A prize pool of $20,000,000 is in play.

By: Jerry Ashton
Jul 30, 2022
Category: News

As our newsletter readers know, Let’s Rethink This and three other team members comprising Patient Orator, Seva Exchange and Audacity Therapeutics threw their hat in the ring on July 8. Several days later, the VA announced that there are 1,370 others in the competition. Whoa! Only 40 of these contestants will participate in the grand prizes.

Will LRT make the cut? 

That will be up to a multidisciplinary judging panel of over 300 members whose expertise range from product development to venture capital and technology firms to mental health research in academia and Veteran service experience at community-based organizations and VSO’s (Veteran Service Organizations).

Here’s how the VA describes it:

“Each eligible solution will be assessed by a mental health care professional or suicide prevention coordinator, a Veteran or a family member of a Veteran, and a technical reviewer with relevant expertise in the submission focus area.”

What to Expect

When the finalists are announced in mid or late August, we promise to put out a special newsletter with those details and what this will mean for LRT and its team members – win, lose or draw.

By Contributor:

Jerry Ashton

Jerry Ashton walked into Occupy Wall Street in 2011 as a debt collector, and walked out of that experience two years later as a debt forgiver – literally rethinking his profession to co-found RIP Medical Debt in 2014 to reverse the ills caused by that industry. Six years later at the time of his retirement, his charity had successfully abolished over $2.7 billion in unpayable medical debt for over 1,800,000 Americans across the U.S. As of this writing, the total debt abolished is over $5 billion over almost 4 million people.

Jerry founded Let's Rethink This in late 2020 with the intention of seeing that lightning can strike twice. This time as a “B” Corp and not a charity, Jerry and his co-creators intend to bring about $1 billion in social and economic good this time through a unique Searchlight/Spotlight/Ignite model.

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